Browsing by Subject "Marketing"
Now showing items 1-3 of 3
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Competitive Marketing Competencies of Dairy Cooperatives in Machakos County, Kenya
(2018)The objective of the study was to explore the competitive marketing competencies of Dairy Cooperatives in Machakos County, Kenya. The competencies were explored with respect to customer perspective competencies, competitors’ ... -
Database Marketing
(Springer, 2008)The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ... -
Factors Affecting Performance of Agricultural Value Chains: The Case of Small-Scale Coffee Marketing In Kangundo, Machakos County
(Machakos University, 2018-04)Coffee is Kenya's forth source of foreign exchange after tourism, tea and horticulture, and significantly contributes to farm income and employment. The different marketing systems in the producer and marketing cooperatives ...